Dodge Viper ACR. Photo: betto rodrigues / Shutterstock
In a world turning quickly to hybrid and electric economy cars, there was always the Dodge Viper. Classically muscular in appearance and performance, it squinted through lowered eyelid/headlights, saying “I laugh in your Prius’ general direction.”
That was then. Now, the Viper is gone. MSN Autos tells us new Vipers are extinct, kaput, no more, color them was. The entire production run of model-year 2017 Vipers has completely sold out.
This shouldn’t come as a surprise to enthusiasts. Last year, Fiat/Chrysler passenger-car head Tim Kuniskis said it's "really last call" for those who want a new Viper.
This final Requiem to the Viper is the last, but it isn’t the first time the carmaker has stopped production. According to USA Today, the Viper, which debuted in 1992, was discontinued in 2010. That was in the midst of the Great Recession and Dodge/Chrysler’s Chapter 11 bankruptcy, the caused the plant where it was built to be idled.
But the Viper rose from its grave just three years later, snorting its displeasure at being abandoned and ignored. The 2013 model year turned out to be the last year that sales results made even a dent on the bottom line. Last year, Fiat/Chrysler set a goal of 1,500 units out the door…and failed to meet even that modest number. The low demand was placed at the door of difficult handling, low gas mileage, and a price tag in excess of $85,000.
Owners of the this year’s Viper would be well-advised to keep their car in pristine condition. Collectors will come knocking. Discontinued power tends to only appreciate in value.
MSN Autos, USA Today, autoweek.com
Gildshire Reporter, Kim Hastings